The color of tea tells you a lot about your brew. Tea connoisseurs can determine tea type, quality, and more by comparing the colors of leaves and brews, so it's essential that your products are comparatively similar to existing standards. At HunterLab, we suggest using tea color measurement tools like our spectrophotometers to accurately gauge tea color and instill consistency across all products.
For many consumers, making tea is as simple as dunking a bag of leaves in hot water, but tea experts know much more goes into the perfect brew. For example, loose leaf tea is generally less processed than single-serve bags, enhancing the quality and delivering a stronger cup. Furthermore, every type of tea has different brewing guidelines. Some need hotter water and shorter brewing times, while others take a while for their flavor to develop and benefit from slightly cooler, longer steeping.
In all cases, color is one of the easiest signifiers to show that a cup has been adequately steeped or that the flavor profile may be off due to over-steeping. Color tells the consumer that they'll be starting their day off right or that they may need to try again with fresh water.
When it comes to measuring the color of tea and tea leaves, spectrophotometers offer the most accurate results, as they gauge coloration far beyond the scope of what the naked eye can see. Every human-based evaluation is determined by external lighting, meaning that the same tea can look vastly different in varying locations. A spectrophotometer uses its own light source to assign precise numerical values to each sample, ensuring a consistent color analysis every time.
HunterLab's range of liquid color measurement devices includes Vista, our benchtop spectrophotometer for drinks like tea. This one-touch solution measures color and haze simultaneously and comes embedded with quality control software, so it can operate independently. With full-spectrum LED lighting guaranteed for five years, you can rely on precise color measurements to promote brand consistency.
The more you can regulate your loose leaf tea and other tea products, the more likely your customers will be to return to your brand. Accurate tea coloration will instill trust in your customers and ensure they can make the best cup of tea every single day. Request a quote on HunterLab equipment and start improving your tea quality today.
HunterLab goes beyond color, delivering precise, science-backed solutions that help industries achieve superior quality and appearance control. As a global leader in spectrophotometry, we empower businesses to reduce waste, improve efficiency, and enhance product consistency—directly impacting the bottom line. By combining innovation, real-world expertise, and sustainable measurement solutions, we help manufacturers optimize production, minimize material loss, and meet the highest industry standards. Follow us on LinkedIn