
Cars require clear coat to protect their paint, but pigment in the clear coat can distort the car’s final color. Image source: Pexels user unsplash.com
When going for long road trips with my parents as a kid, our car would get absolutely covered in grime and dirt–so much so that its color was hard to determine. Once, after grocery shopping we returned to the car to find “wash me” scrawled on the side panel. We got the hint–it was time for a carwash.
Just like my family did, your customers take for granted that their car’s color will remain the same no matter how much grime, acid rain, or UV light it’s exposed to. But those in the car manufacturing industry know that it’s the clear coat on top of the car’s paint that makes this possible. And they also know that clear coat can affect the color of the car’s paint, depending on the brand and number of coats used.
Clear Coat Is in a Car’s Protective Shell, But Is It Actually Clear?
The composition of clear coat is constantly being improved by paint manufacturers to aid in ease of application, reduce drying times, and lessen the amount of volatile organic compounds released into the atmosphere. While clear coat is theoretically 100% transparent, in reality it contains small amounts of pigment and other substances that can change the final car color.1 This is an important detail for car manufacturers and auto body repair shops to understand, and it’s especially important to note if your business is considering switching clear coat brands for financial or environmental reasons.
As a manufacturer you can approach this one of two ways:
- Ensure that the new clear coat is perfectly transparent
- If your previous clear coat has slight pigmentation, ensure that the new clear coat matches that pigmentation
How Important Is Car Pigment?
Car manufacturers and those in auto body repair know better than anyone how important a car is to its owner. For many customers, their car is more than an object or tool; it’s almost a part of the family. Moreover, the color of a vehicle says a lot about its owner’s identity and sense of self, so it’s important that it is consistent between batches and in line with what is advertised and promised to customers.

It’s important that manufacturers and auto repair shops ensure that the clear coat they use preserves color consistency. Image source: Flickr CC user Colin