Top 3 Things You Need to Know About Measuring the Color of Fruit Juice

Fruit juices are some of the most popular beverages on the market. From childhood on, most people appreciate a bright cup of orange juice or use lemon or lime juice to spice up their food and drink. These citrus fruit juices add brightness to our daily lives, and their color should reflect it, whether you're working with an age-old formula or adjusting criteria to fit modern tastes.

However you produce your juice, HunterLab's color measurement equipment is ready to ensure a consistent-looking product that appeals to consumer tastes and continues to encourage profits.

1. Public Perception Is Changing Fruit Juice

Recent years have seen a growth in health-conscious thinking and food choices, so the beverage industry has had to adjust its standards and raise the bar on production. While sterilization measures and contamination evaluations have always been a part of the process, new public interests have encouraged more brands to limit their use of preservants and non-natural substances, such as colorants.

In a world that is increasingly interested in alternatives such as raw juice and other nutrient-rich options, brands are in a unique position to evolve their drinks without changing their base qualities.

2. Color Measurement Is Key in Gaining Consumer Interest

While people are looking for healthier, more attractive juice drinks, they still want these beverages to look the same as they always have. Offering lemon juice that is too dark in color or orange juice that is more transparent can lead consumers to believe that your product is of inferior quality compared to your competition, even when the truth is quite the opposite.

Though some variance is expected, too much difference affects consumer interest and your bottom line. A spectrophotometer can assist you in maintaining consistent coloration and flavor throughout your products.

3. HunterLab Can Help You Measure Fruit Juice Color

At HunterLab, we trust our Vista spectrophotometer to handle some of the most precise color measurement operations on the market. Capable of measuring as little as 10 mL of liquid through optically clear containers, this benchtop spectrophotometer makes sampling more efficient and cleaner than ever before. Take measurements for color and turbidity, or haze, simultaneously with one touch, and maintain the appearance of your citrus fruit drinks as much as possible with clearly defined numerical observations.

Request a quote on HunterLab's Vista today, and start taking measurements with equipment designed specifically for your needs. With an internal lighting system and embedded quality control software, this device enables you to get accurate results anywhere, anytime.