The Benefits of Mastering the Color of Colas
Coca-Cola owes its famous brown color to the original recipe that includes caramel. While the formula may have changed through the years, cola companies still maintain the original deep, brown color. As a cola manufacturer, it's vital for you to maintain a uniform product color to ensure consumers can identify your beverage as a cola. Consistency is key when building your brand image, especially with so many competing cola products on the market today.
Another benefit of keeping the product's color consistent is quality assurance. Often, the product's ingredients or the presence of impurities influence a beverage's color. If your cola does not meet industry color standards, it could mean that the quality is compromised.
Best Color-Measuring Practices for Colas
Spotting the presence of an impurity in your cola beverages is challenging, especially when producing large volumes of these drinks. In addition, human sight can be unreliable since we perceive color differently depending on the amount of lighting, and we can have color blindness and eye-related medical conditions.
The best way to ensure consistent quality is to use scientific methods to measure the color of your beverages. That's where spectrophotometers come in. These devices measure the wavelength of transmitted and reflected light, providing quantifiable data that helps manufacturers meet industry standards.
Instead of only testing the color at the end of the production process, you can use spectrophotometers during several production phases to monitor the cola's color closely, saving valuable time and reducing production expenses. At HunterLab, we offer the Vista spectrophotometer, a state-of-the-art beverage color analyzer suitable for various soft drinks, including colas.
